Tabrio for Advertisers and Agencies

Increasingly, brands and agencies are including mobile advertising alongside their online strategies as a key component of every campaign. And unprecedented response rates—up to 12% in the US alone—show that consumers are ready and willing to lower their costs through relevant, targeted advertising.

Tabrio’s advanced advertising engine combines ad delivery, inventory management and analytics to create the ultimate relationship marketing platform. By targeting Tabrio users on mobile, web and the desktop, we make it easy for advertisers to cost effectively reach these markets and command high rates of return.

Advertising Opportunities

• Rich media ads play during dialing and call connection
• Static or rich media banners rotate under the dialpad and in the application sidebar
• Mobile delivery presents a fresh, targeted ad on every screen
• SMS campaigns offer interactivity and immediacy

The sophisticated engine provides real-time targeting and optimization, to ensure that key metrics are met and advertising is allocated to high-return opportunities. Detailed tracking, statistical breakdowns and analytics give complete insight into CTR, ROI, consumer response and post-click activity, making it easy to allocate and justify your marketing spend.

Worldwide geographic targeting

Specific location-based targeting reaches Tabrio users on a global or local scale

Demographic targeting

Includes complete census integration for US & Canada

Real-time behavioral targeting

Ad interaction, duration, time of day, habits, purchase history and more

Search behavior

Keywords/phrases, click-through data and post-click activity

Website interactions

Sites visited, duration, purchasing, trends, exit data and more

Tabrio interaction

By feature, time and duration