Verb Exchange and Nitobi Partner on Tabrio; Application Built in Adobe Flex and Adobe AIR
Vancouver, BC, Canada – March 13, 2008 – Verb Exchange Inc. (TSX‐V:VEI), a leader in digital media, today announced a deal with interface design specialist, Nitobi Inc., to develop the desktop and web interfaces for Tabrio, a new way to stay in touch with anyone, anywhere. Verb Exchange and Nitobi will work together to enhance the Tabrio user experience, making Tabrio not only feature‐rich, but also extremely easy to use.
With Tabrio, users choose from web, desktop or mobile access to place high‐quality long distance calls or send and receive SMS text messages to anywhere in the world. It utilizes existing networks to provide best‐of‐breed call quality, while still offering VoIP's significant cost savings. Additional features allow users to synchronize their contacts, send instant messages, and perform web searches from directly within the application.
"Tabrio targets the millions of people around the world who need a better way to stay in touch. Our goal is for those people to download Tabrio and understand it immediately," says Christian Jensen, VP, Products and Services, Verb Exchange. "That's where Nitobi excels. Their work will translate directly to more users, higher customer satisfaction, and increased profits."
The interactive UI is being developed with Adobe Flex, a Flash‐based rich Internet application (RIA) development framework, and the Adobe Integrated Runtime (AIR), a platform that enables RIAs to run on the desktop. Flex and AIR were chosen for the ability to deliver highly interactive applications that deploy consistently in all major browsers on Mac and PC.
"Our goal is to make Tabrio the easiest to use application of its kind," says André Charland, President and Founder, Nitobi. "Tabrio has the opportunity to change the way people communicate, and it's extremely exciting to be a part of that."
Tabrio is scheduled for commercial release in early 2008. Verb Exchange is offering $5 USD in free calls to anyone who registers between now and the final release. For more information, see: www.tabrio.com.
About Nitobi:
Nitobi Inc. has been creating web‐based software components and enterprise solutions for customers around the globe since 1997. Customers include Bank of America, Time Warner, KBR and NASA. Nitobi is an active member of the OpenAjax Alliance and the author of Enterprise Ajax, published in 2007 by Prentice Hall PTR. For more information, see www.nitobi.com.
About Verb Exchange
Verb Exchange (TSX‐V:VEI) is defining the next generation of mobile and online communications for consumers and advertisers. A leading digital media company, Verb Exchange delivers international connectivity with its telecom‐grade services, and is revolutionizing global communication with the introduction of Tabrio's low‐cost, crystal clear long distance from any mobile, landline or PC. Verb Exchange's proprietary advertising and analytics platform ensures precisely targeted campaigns to Tabrio users based on detailed geographic, demographic and psychographic profiles.
In 2007, Verb Exchange was recognized as Canada's #1 technology company by Backbone Magazine, and by BIV Magazine as first on its list of Top 100 Fastest Growing Companies in BC. For more information, see: www.verbx.com
Statements included in this announcement, including statements concerning our plans, intentions and expectations, which are not historical in nature are intended to be, and are hereby identified as, "forward‐looking statements" for purposes of the safe harbor provided by Section 21E of the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Forward‐looking statements may be identified by words including "anticipates", "believes", "intends", "estimates", "expects" and similar expressions. The company cautions readers that forward‐looking statements, including without limitation those relating to the company's future operations and business prospects, are subject to certain risks and uncertainties that could cause actual results to differ materially from those indicated in the forward‐looking statements.
Investor Relations Contact
Arlen Hansen
+1 866.568.9528
arlen@kincommunications.com
Media Relations Contact
Christopher I. Bennett
Manager, PR and Corporate Communications
Verb Exchange, Inc.
+1 866.824.2273
christopher@verbx.com
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